Performance CTV Infrastructure
We build High-Fidelity creative that scales without breaking.
Reel Feel is a Connected TV studio engineered for brands that need speed, signal, and control — without sacrificing taste or brand safety.
How Reel Feel Works
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The Master Edit
FOUNDATION
Every campaign begins with a single, high-fidelity master.This is the creative source of truth—establishing tone, pacing, and intent before anything scales.
One master keeps the system coherent. Everything else flows from here.
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Performance Engineering
TESTING ENGINE
We don’t decorate creative. We test it.Hooks, messaging, and formats are treated as variables—systematically iterated to surface real performance signal. This is how we beat ad fatigue without guessing.
Speed with structure. Volume with intent.
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Human Verification
QUALITY CONTROL
Every asset passes through a single expert decision-maker.No fragmented authorship. No creative drift.
Human judgment enforces consistency, brand safety, and strategic alignment—at scale.
Automation executes. Humans decide.
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Performance Intelligence
INSIGHT & SCALE
We don’t just ship assets—we surface understanding.You see what worked, why it worked, and how to replicate success across channels. Clear insight replaces creative guesswork.
This is how systems compound.
TRUSTED BY
LEADING BRANDS AND SEEN ON TOP STREAMING PLATFORMS.
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Snowflake
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Ripple
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Urban Outfitters
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Microsoft
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Wells Fargo
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Sunski
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Lalo
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by Humankind
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Zara
• Snowflake • LinkedIn • Ripple • Urban Outfitters • Microsoft • Wells Fargo • Sunski • Lalo • by Humankind • Zara
Our Service Packages
Best For: Brands launching on CTV for the first time or testing a specific new angle. The "Matrix" Promise: "We don't guess what works; we let the data decide between 3 distinct psychological triggers."
Core Deliverable: 1x High-Fidelity :30sec Master Spot (Motion Graphics/Stock/AI - No Live Action).
The Matrix (3x2)
3 Hooks (1-2-3):
Hook 1: "Problem/Agitation"
Hook 2: "Social Proof"
Hook 3: "Visual Disruptor"
2 End Cards (A-B):
Offer A: "Urgency"
Offer B: "Value"
Total Variations: 6 Unique Video Assets (16:9 TV Format Only)
Includes: Scripting strategy, AI Voiceover (for speed/testing), Stock Music, 2 Rounds of Revisions on the Master only.
Best For: Growth-stage brands spending $10k-$50k/mo. This is your "Standard" tier. The "Matrix" Promise: "Platform Fluidity. We ensure your winning CTV creative adapts perfectly to social feeds."
Core Deliverable: 1x :30s Master + 1x :15s Cutdown.
The Matrix (3x3)
3 Hooks (1-2-3):
Hook 1: "Problem/Agitation"
Hook 2: "Social Proof"
Hook 3: "Visual Disruptor"
3 End Cards (A-B-C):
Offer A: "Urgency"
Offer B: "Value"
Offer C: "Trust"
Total Variations: 36 Assets (18 variations x 2 (Portrait and Landscape))
Includes: Human Voiceover option, Advanced AI Visuals, Project Management, "Performance Report" (What worked and why).
Best For: Enterprise / Agency of Record (AOR). The "Matrix" Promise: "Total Market Saturation. We fatigue-proof your account."
Core Deliverable: 2 Distinct Concept Directions (e.g., "Live Action UGC Hybrid" vs. "High-End Motion Graphics").
The Matrix (3x3)
3 Hooks (1-2-3):
Hook 1: "Problem/Agitation"
Hook 2: "Social Proof"
Hook 3: "Visual Disruptor"
3 End Cards (A-B-C):
Offer A: "Urgency"
Offer B: "Value"
Offer C: "Trust"
Total Variations: 72 Assets (36 variations x 2 aspect ratios).
Includes: Human Voiceover option, Advanced AI Visuals, Project Management, "Performance Report" (What worked and why).
Frequently Asked Questions
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We test creative variables systematically.
That includes hooks, messaging, pacing, visual treatment, and end cards. Each variation is intentional, not random, and designed to isolate what actually drives performance.
The goal isn’t more content.
It’s clearer signal.
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That depends on the package.
Each tier is structured to support a specific level of testing depth — from focused validation to full market saturation. As you move up tiers, the Matrix expands.
More paths. Same source of truth.
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Each package represents a different stage of scale:
Validator proves whether CTV works for your brand
Accelerator expands winning creative across formats
Innovator runs multiple concepts in parallel to prevent fatigue
The system stays the same. The scope increases.
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Because signal matters more than volume.
The Validator is designed to answer one question clearly:
Does this message perform on CTV?
Adding social formats too early dilutes the test and muddies results.
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Once a message proves itself.
Higher tiers adapt winning CTV creative into social-native formats — preserving performance while expanding reach.
We don’t scale guesses.
We scale evidence.
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Both — depending on tier.
Lower tiers focus on refining a single concept.
Higher tiers introduce multiple concept directions to avoid creative fatigue and unlock new performance angles.
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Testing strategy is guided by performance psychology.
We prioritize variables that historically impact results — not surface-level changes. Each test is designed to answer a specific question.
If the test doesn’t teach us something, we don’t run it.
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Faster than traditional production models.
Because the system is built for iteration, new variations can be deployed without restarting the entire process.
Momentum compounds instead of stalling.
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Probably not.
Reel Feel is designed for brands that want to test, learn, and scale — not produce a single asset and stop.
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Start with your current spend and testing goals.
If you’re validating the channel, begin with Validator.
If you’re scaling, Accelerator is the standard.
If you’re fighting fatigue at volume, Innovator is built for that.
We’ll confirm fit before anything begins.
Ready to Test What Actually Works?
Book a focused call to align on testing strategy, package fit, and next steps.
Reel Feel is a product of Laos Haos Studio